Rationing desire: Canadian sugar rationing in Second World War advertising

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dc.contributor.advisorBelisle, Donica
dc.contributor.authorAdams, Brandi Marie
dc.contributor.committeememberRowe-McCulloch, Maris
dc.contributor.committeememberBlake, Raymond
dc.contributor.externalexaminerElvins, Sarah
dc.date.accessioned2023-07-17T20:45:50Z
dc.date.available2023-07-17T20:45:50Z
dc.date.issued2022-11
dc.descriptionA Thesis Submitted to the Faculty of Graduate Studies and Research In Partial Fulfillment of the Requirements for the Degree of Master of Arts in History, University of Regina. vii, 100 p.en_US
dc.description.abstractThrough a study of advertisements in the English Canadian press between 1939 and 1947, this thesis explores Canada’s Second World War sugar ration program. Canadian Second World War coupon rationing began with sugar, and Canadian advertisers referenced sugar rations regularly to sell a variety of consumer goods. This thesis argues that advertisers approached the subject of sugar rationing through eight advertising strategies throughout the Second World War and in the immediate postwar years. By portraying sugar and sugar rations in creative ways, advertisers were able to maintain relevancy and even increase sales in some circumstances.en_US
dc.description.authorstatusStudenten
dc.description.peerreviewyesen
dc.identifier.tcnumberTC-SRU-16060
dc.identifier.thesisurlhttps://ourspace.uregina.ca/bitstream/handle/10294/16060/Adams%2cBrandi_MA_Hist_Thesis_2023Spring.pdf
dc.identifier.urihttps://hdl.handle.net/10294/16060
dc.language.isoenen_US
dc.publisherFaculty of Graduate Studies and Research, University of Reginaen_US
dc.titleRationing desire: Canadian sugar rationing in Second World War advertisingen_US
dc.typeThesisen_US
thesis.degree.departmentDepartment of Historyen_US
thesis.degree.disciplineHistoryen_US
thesis.degree.grantorUniversity of Reginaen
thesis.degree.levelMaster'sen
thesis.degree.nameMaster of Arts (MA)en_US
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