Engaging the Senses in Qualitative Research via Multimodal Coding: Triangulating Transcript, Audio, and Video Data in a Study With Sexual and Gender Minority Youth
| dc.contributor.author | Eaton, Andrew | |
| dc.date.accessioned | 2022-04-28T19:28:05Z | |
| dc.date.available | 2022-04-28T19:28:05Z | |
| dc.date.issued | 2021-04-30 | |
| dc.description | © The Author(s) 2021. Published by SAGE. This article is distributed under the terms and conditions of the Creative Commons Attribution (CC BY-NC 4.0) license (https://creativecommons.org/licenses/by-nc/4.0/). | en_US |
| dc.description.abstract | The variety of formats in which qualitative data may be collected have been explored within the methodological literature. Yet, the multiple options for coding these data formats have not been comprehensively detailed. While transcript analysis is widely used across disciplines, it may have limitations—particularly for research involving marginalized populations. This paper presents a multimodal coding approach as a methodological innovation for triangulating three data formats (transcript, audio, and video), detailed through the application of this analytic approach during a qualitative study exploring media engagement with sexual and gender minority youth (SGMY). Nineteen semi-structured interviews with SGMY were filmed and transcribed. Nine independent coders then utilized the innovative multimodal approach to code the three data formats using a constructivist grounded theory framework. Some codes were similar across modalities, such as those related to safety issues and finding identity and community through media. Others differed between modalities, such as those related to participant affect, perceived contradictions, discrepancies between verbal statements and body language, level of comfort and engagement, and distress when discussing traumatic experiences. Video coding captured the broadest range of emotions and experiences from marginalized youth, while transcripts provided the most straightforward form of data for coding. Multimodal coding may be applicable across qualitative approaches to enrich analyses and account for potential biases, thereby enhancing analytical lenses in qualitative inquiry. Methodological strategies for coding and integrating data types are discussed. | en_US |
| dc.description.authorstatus | Faculty | en_US |
| dc.description.peerreview | yes | en_US |
| dc.description.sponsorship | The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was funded by Insight Development and Partnership Grants from Canada’s Social Sciences and Humanities Research Council (SSHRC). SLC is a Canada Research Chair. ADE holds a salary award from the Ontario HIV Treatment Network (OHTN). | en_US |
| dc.identifier.citation | Craig SL, McInroy LB, Goulden A, Eaton AD. Engaging the Senses in Qualitative Research via Multimodal Coding: Triangulating Transcript, Audio, and Video Data in a Study With Sexual and Gender Minority Youth. International Journal of Qualitative Methods. January 2021. doi:10.1177/16094069211013659 | en_US |
| dc.identifier.doi | https://doi.org/10.1177/16094069211013659 | |
| dc.identifier.uri | https://hdl.handle.net/10294/14806 | |
| dc.language.iso | en | en_US |
| dc.publisher | SAGE Publications | en_US |
| dc.rights | Attribution 4.0 | * |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | * |
| dc.subject | methods in qualitative inquiry, grounded theory, constructivist GT, qualitative evaluation, social justice, multimodal coding, data types | en_US |
| dc.title | Engaging the Senses in Qualitative Research via Multimodal Coding: Triangulating Transcript, Audio, and Video Data in a Study With Sexual and Gender Minority Youth | en_US |
| dc.type | Article | en_US |