Degrees : vol. 22, no. 02 Fall/Winter 2010

Abstract

Those of you who live in and around Regina and Moose Jaw may have seen elements of the University of Regina’s new advertising campaign. The campaign includes digital billboards, mall posters, bus wraps as well as some other advertising mediums including social media marketing that extends across the province. The campaign is built around what I believe to be one of the greatest strengths of a University of Regina education – the UR Guarantee.