SIPP Public Policy Papers 40
Date
2006-02
Authors
Cismaru, Magdalena
Journal Title
Journal ISSN
Volume Title
Publisher
Saskatchewan Institute of Public Policy
Abstract
People are exposed to public service announcements that advocate for changes in behaviour, such as abstaining from drinking and driving, wearing a seatbelt, quitting smoking, preventing obesity, or protecting against west Nile virus. Consider the following TV commercials. Each commercial attempts to persuade young people to abstain from drinking and driving. The ads described were found when visiting http://www.visit4info.com/, a database containing TV ads from all around the world.
Description
Using Protection Motivation Theory to
Increase the Persuasiveness of Public Service Communications
Keywords
Saskatchewan Institute of Public Policy