SIPP Public Policy Papers 40
| dc.contributor.author | Cismaru, Magdalena | |
| dc.date.accessioned | 2016-03-03T21:02:38Z | |
| dc.date.available | 2016-03-03T21:02:38Z | |
| dc.date.issued | 2006-02 | |
| dc.description | Using Protection Motivation Theory to Increase the Persuasiveness of Public Service Communications | en_US |
| dc.description.abstract | People are exposed to public service announcements that advocate for changes in behaviour, such as abstaining from drinking and driving, wearing a seatbelt, quitting smoking, preventing obesity, or protecting against west Nile virus. Consider the following TV commercials. Each commercial attempts to persuade young people to abstain from drinking and driving. The ads described were found when visiting http://www.visit4info.com/, a database containing TV ads from all around the world. | en_US |
| dc.description.authorstatus | Other | en_US |
| dc.description.peerreview | yes | en_US |
| dc.identifier.isbn | 0-7731-0556-5 | |
| dc.identifier.issn | 1702-7802 | |
| dc.identifier.uri | https://hdl.handle.net/10294/6694 | |
| dc.language.iso | en | en_US |
| dc.publisher | Saskatchewan Institute of Public Policy | en_US |
| dc.subject | Saskatchewan Institute of Public Policy | en_US |
| dc.title | SIPP Public Policy Papers 40 | en_US |
| dc.type | Report | en_US |