SIPP Public Policy Papers 40

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dc.contributor.authorCismaru, Magdalena
dc.date.accessioned2016-03-03T21:02:38Z
dc.date.available2016-03-03T21:02:38Z
dc.date.issued2006-02
dc.descriptionUsing Protection Motivation Theory to Increase the Persuasiveness of Public Service Communicationsen_US
dc.description.abstractPeople are exposed to public service announcements that advocate for changes in behaviour, such as abstaining from drinking and driving, wearing a seatbelt, quitting smoking, preventing obesity, or protecting against west Nile virus. Consider the following TV commercials. Each commercial attempts to persuade young people to abstain from drinking and driving. The ads described were found when visiting http://www.visit4info.com/, a database containing TV ads from all around the world.en_US
dc.description.authorstatusOtheren_US
dc.description.peerreviewyesen_US
dc.identifier.isbn0-7731-0556-5
dc.identifier.issn1702-7802
dc.identifier.urihttps://hdl.handle.net/10294/6694
dc.language.isoenen_US
dc.publisherSaskatchewan Institute of Public Policyen_US
dc.subjectSaskatchewan Institute of Public Policyen_US
dc.titleSIPP Public Policy Papers 40en_US
dc.typeReporten_US
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